Designing our Super Future: Virtual, Augmented and Mixed Reality

Virtual, augmented and mixed reality represent a seismic shift in how people will discover the world, entertain themselves, connect with friends and family, create art and shop for products. At the same time, these super realities will disrupt the way we do business, from the way we design user experiences, to the way we design our organizations and business models. In this talk, Drew Bamford, VP of Creative Labs at HTC, will discuss the mind-bending opportunities in immersive technologies that lie ahead, as well as how he and the Vive team are addressing the challenges to adoption today.

Speaker:

Drew Bamford builds products and experiences at the intersection of human desires and bleeding edge technologies. Drew leads HTC Creative Labs, a cross-functional team of researchers, designers and engineers with offices in Seattle, San Francisco and Taipei. When he started the experience design team at HTC in 2006, Drew helped drive the transformation of HTC from ODM to global consumer brand by creating a branded user experience for HTC products with TouchFLO on Windows Mobile and then HTC Sense on Android. Today, Drew and his team are again transforming HTC’s business by design, by creating the VR experiences that will power HTC’s VIVEPORT content platform in the future.
Before joining HTC, Drew founded the user experience design practice at TEAGUE, a product design consultancy in Seattle, where he and his team designed interactive products for such varied clients as Microsoft, Panasonic, Palm, Nike, Starbucks, and Boeing. At Microsoft’s Hardware Design Group, Drew led the hardware/software interaction design for a wide range of consumer products, from children’s toys and game devices to wireless telephones. Drew’s earlier experience includes pioneering intranet design work at IDEO and user interface design for an early tablet device at Silicon Graphics. At Stanford, Drew studied Product Design and Human-Computer Interaction design in the heart of Silicon Valley.
Drew serves on the board at the Tacoma Art Museum and is a member of the community advisory board at the Institute for Global Engagement, University of Washington Tacoma.

Food & Beverages Provided